Meet Logan — The Kid Behind Wiffle Your Way
Logan Williams, born on January 10, 2012, has always had a passion for both sports and creativity. From an early age, he loved drawing, building, and finding ways to make the things he used every day more unique — especially his wiffle bats. He spent hours decorating bats with duct tape and markers, always trying to make them stand out, but he knew he hadn’t quite found the perfect formula yet.
That all changed in 2024 when an arm injury sidelined his baseball season. During rehab, Logan came across a TikTok video that sparked a new idea — combining his love for baseball and art to create something original. He sketched out a plan: he would make the bats, his mom would help with vinyl logos, his dad would handle social media, his little brother Lathan (The Kid Umpire) would promote it, and Ms. Rachael from Rachael Gobert Photography would take the photos.
With a $300 family investment, Wiffle Your Way was born.
Since then, Logan has turned his dream into a growing youth-run brand, selling thousands of custom wiffle bats online and at baseball tournaments across the South. Every bat reflects his creativity, hard work, and love for the game — giving players everywhere the chance to stand out!